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Must you be an Einstein to make a viral marketing video? The tricks involved

Perhaps you have tried to create that viral marketing video that sends the world erupting in excitement. However, despite expecting your video splashed across YouTube and other video-sharing platforms to go viral exponentially, your video flopped ridiculously.

Possibly just a few friends of yours managed to watch it as they felt OBLIGED because of their friendship with you. Haha!

Thus you may be wondering why other marketing videos went viral and rocked the mainstream media while yours failed laughably. Must you be an Einstein to create that fantastic viral marketing video with a grip fascinating enough to be watched on the toilet seat?

Agreed, creating a viral marketing video allows you to take an elevator to brand fame rather than the laborious staircase approach seen in more traditional marketing. It gives your brand well-amplified exposure, getting you more eyeballs in such a short time. Of course, marketers know more eyeballs mean more potential conversions.

Now here is the fantastic ridicule of a viral marketing video. You could hastily bring out one rickety marketing video made in your ruffled closet with your stitched pajamas on. 

Possibly, this supposedly amateur video comes out perfectly at the right time in the right circumstances, and it goes viral — catching the attention of major newspapers, huge blogs, and television. 

Conversely, you could yet get Kevin Hart in a costly marketing video, and yet it fails so badly that people would prefer going to jail than watching it.

Now you may ask: is getting a viral marketing video all about luck? 

To this, the answer is a loud NO. There is the “science” of making successfully viral marketing videos. Here we would be diving into what makes a marketing video go successfully viral. So you don’t have to recite the rosary all day praying to the heavens to make your views on YouTube swell.

How well are you using the element of emotions?

For a video to go viral, it is essential that it massively exploits the emotional edge of viewers. The video would necessarily have that emotional grip that “sentences” the viewers to the video for its entire length. There are a couple of delectable emotions to spice your video with. These include humor, awe, shock.

This is what you see in our 2D animated videos. We diligently tap into the emotions of our audience by extensively optimizing the video to their persona.

This gives the viewers a strong sentimental connection to your video that kidnaps their eyeballs. People are naturally generous with videos. If your video is fascinating, it would be shared massively, exploding it in virality.

Therefore it is essential to build your video around a compelling story flavored with human emotions. Excite your audience, agitate them. They shouldn’t be normal when watching your content if that video has to go viral.

Many marketing videos flop because the video’s script is starved of a compelling story and overfed with a sales edge. A video congested with sales clutter is unappealing to your audience and is often annoying.

Focus instead on offering value in the first place. Then sales would come in naturally and deservedly. This value embedded into a captivating story (garnished with emotions) drags your viewers in and locks them in the video.

One of the biggest reasons why your marketing video fails is because the video is malnourished of the right sentiments. Your viewers don’t feel an emotive twinge after watching it.

The first few seconds of the video matter so much!! 

One of the biggest reasons why your marketing video fails is because the video is malnourished of the right sentiments. Your viewers don’t feel an emotive twinge after watching it.

In life, we are so busy and naturally disinterested. There is just no time as impatience becomes a twenty-first-century virtue. It is such time wariness (and accompanying impatience) that extends to the consumption of marketing videos. 

Therefore, if you want to create viral videos, HIT IT QUICK! 

This makes the first twelve seconds of the video very consequential — determining if your viewers would have enough patience and time to finish the video or they would hurriedly jolt out as if aliens landed their roofs.

If your video doesn’t strike their attention in those first few seconds, sorry, they are exiting it promptly. NO ONE HAS TIME.

Gone are those days when suitors would give ladies long, exhaustive poetic seminars before asking them out. So this is how you can do it. In the first five seconds of the video, excite the curiosity of your viewers.

At LotusBrains Studio, we strive to dish the sauce to the audience as soon as possible in our animated videos. Oh yes, we shamelessly know we are not some charming Brad Pitt that they could give “25 hours” in a day!

This could be via a unique sense of humor or even a teasing question that compels them to watch on. The excitement in the video then climbs progressively into an emotional crescendo at the end of the video, where you would smartly insert a compelling call to action or a tracked URL. If done well, expect multitudes of clicks, as at that point, your viewers have already been hypnotized.

The length of the marketing video is also very crucial. This, to a large extent, determines how well it would be shared. No one wants to watch a lengthy “seasonal” movie in the form of a marketing video, nor would they readily share it. The shorter, the sweeter. 

Convey your message as quickly as possible. You don’t want viewers yawning a hurricane in tiredness as to the exasperating length.

Don’t blow the emotions 

Yes, emotion is the spice of a marketing video but don’t overdo it. Intelligent moderation once again is key. While it would help to get the heart of your viewers thumping with excitement, try to smoothen things with a bit of subtlety. It gets a bit scary if the emotional pitch in the video gets excessively emboldened.

While our animated marketing videos at LotusBrains Studio have that humorous edge, we strive not to make them excessively funny. This is to ensure the viewer is not distracted from the marketing message.

If the emotions are overblown, the shock element of the video, for example, can get your video repulsive. If the humor is overdone, your viewers may skip the call to action in delirium. Get the emotions mixed in their right spoonfuls so as not to overblow the emotive dosage of the video.

While you are making that concerted effort to sprinkle in those emotions, you should keenly watch out for your brand tone. Intelligently sneak in the service (or the product) the video is built around.

Come on, don’t be boring 

Conservativism is becoming old school. Your marketing video has to comes with thrill, life, and enthrallment. Our everyday lives are naturally stacked with stress and boredom; hence your marketing video shouldn’t add to that. Once in a while, we yearn for momentary vacations from the hecticness of the day. That 7 seconds video of laughter or thrill; that two minutes that refreshes us psychologically.

This is what your video should do. Give them that thrilling break away from reality. Don’t be scared to take risks and challenge the boundaries, courageously riding the waves of your creativity. 

Don’t stifle your freedom of imagination with what your competitors have been doing, especially their lifeless professional tones.

Do you think a B2B marketing video shouldn’t supposedly be “polluted” with some teaspoons of humor? Try it and get edgy. Don’t be boring. Hit it the new way and watch your viewers share your video like their lives depend on it. A little laughter kills nobody, does it?

At LotusBrains Studio, humor is our greatest marketing weapon – and it hell works! Our animated videos readily go viral because they serve our audience a burst of good laughter. And in a stress-laden 21st century as we live in today, can you turn down a dose of relieving laughter? Sure NO!

There is the place of a strategy 

More than the creative elegance of video, the place of a marketing strategy is crucial. You just can’t create a video and abandon it on YouTube expecting hundreds of views in a day. Who are you? Are you Rihanna? 

Well, you are not, so definitely, you need to strategize on how to get your video booming.

This strategy would cut across an efficient social media marketing strategy. You would possibly need to get influencers in your niche to share it. The sound of influencers probably gets your money-conscious heart leaping in fright because of the thoughts of the funds you would spend.

However, you don’t always have to pay influencers to share your video if you build strong relationships. You can also prepare an email campaign for your videos to propagate their reach.

Have you been optimizing your video for search?

Here is the place for tagging it up. If you are making a marketing video, it would be very needful for virality that the video is optimized for easy location by search engines. 

To get the best SEO value, it would be more beneficial to host your video on your site. This would be followed by distribution on other platforms.

Many marketers forget to make their make videos available on video sitemaps. One helpful technique here is enabling the embedding functionality of your video. This would be immensely helpful in the acquisition of inbound marketing links.

 A huge chunk of the power of SEO can be attributed to how well you do your SEO descriptions. The description facilitates search engines like Google to get a more comprehensive grasp of your video and the content it presents.

Thus you see the paramount need to ensure the right keywords are inculcated in the tagging exercise. More also, these keywords should be further furnished with befitting titles and descriptions. It is all about ranking your video better.

It doesn’t just stand and stop at YouTube

Arriving at a viral marketing video exceeds just loading content on YouTube. It involves a more encompassing approach where you diversify your efforts across several platforms. Yes, it is agreeable that YouTube is the central place where you strive for more amplification.

Arriving at a viral marketing video exceeds just loading content on YouTube. It involves a more encompassing approach where you diversify your efforts across several platforms. Yes, it is agreeable that YouTube is the central place where you strive for more amplification.

Nevertheless, there are a handful of other platforms you can explore for more expansive social sharing. There are the likes of Pinterest, StumbleUpon, Reddit, and all. 

By investing in your video permeating other sites, there is the overall effect of more sharing and more penetration of the mainstream media, leading to more views on YouTube.

Never forget the place of education 

Most viral videos are educational. A huge percentage of people who watch these videos are visual learners. Therefore integrating a significant volume of education in your video pumps up the value of the video resulting in more sharing. When we say education, it mustn’t be overly technical.

It could be helpful tips packaged humorously; an exciting webinar to position you as a revolutionary thought leader in your niche. This is one of the most effective ways of acquiring leads in a viral marketing video — make the viewers better!

Your viral marketing videos can also be concocted in the form of social proofs for your brand. These could be exhilarating customer testimonials. These pieces of visual content reinforce the authenticity and genuineness of your brand, promoting a positive customer experience.

These human-focused videos will instigate increased curiosity in the viewer about your brand. So the idea remains in creating a visual package that incorporates a good story spiced with emotions.

Make it exciting, enough to absorb the mind and eyes of the viewers. It is now up to your creativity to cook things up deliciously. Your uniqueness will pimp the attractiveness and thrill of the video.

In conclusion, don’t be too desperate to get viral

Now here is the thing. Don’t get lost in the obsession of getting your video viral. Rather you should focus on the content of the video enough to make it worthy of going viral.

Would value be supplied to your viewers in your video? Is their time spent well? How would they feel when the video finishes: excited, refreshed, or remorseful of time wasted on the video?

If your content is not worthy of being massively shared, then perhaps only your mom would be willing to watch your video essentially out of motherly love and the need to support you — not really for the quality of the video. 

So for a while, take your mind off that “viral” craze and invest all that energy in the video. Simply put: a video worth watching is a video worth sharing.

So you have enjoyed some quality nuggets on things you should be doing right if your video will spread virally. Get these basics correct, and you can be assured of those hefty thousand views on YouTube.

Therefore, you see, you don’t need much of that Einstein IQ to create the next video epidemic that spread virally across the internet!

Do you think a B2B marketing video shouldn’t supposedly be “polluted” with some teaspoons of humor? Try it and get edgy. Don’t be boring. Hit it the new way and watch your viewers share your video like their lives depend on it. A little laughter kills nobody, does it?

Do you think a B2B marketing video shouldn’t supposedly be “polluted” with some teaspoons of humor? Try it and get edgy. Don’t be boring. Hit it the new way and watch your viewers share your video like their lives depend on it. A little laughter kills nobody, does it?

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