CASE STUDY

AI-Driven Growth Platform for a B2B SaaS Company

Kathalysth

+1,243

New in-app registrations

+55K%

Best single ad performance

−33.8%

Cost per Result

Share:

Overview

A mid-stage B2B SaaS company offering workflow management tools for distributed teams. The client was experiencing rapid growth but faced operational inefficiencies, low marketing ROI, and fragmented systems across sales, marketing, and product.

The Challenge

Podz’s existing ad set showed plateauing registration rates, despite stable click-through performance. Prior creatives were optimized for awareness and link clicks, not post-install actions. The challenge was to turn engagement into in-app registrations, the metric most closely tied to business growth.

Our Solution

Podz executed a strategic refresh of its install campaigns, rolling out new static creatives.

The focus was to test new aspect ratios, visual hierarchies, and clearer calls to action designed to drive in-app registrations rather than generic installs.

What We Did

1. Creative Optimization

We introduced new static ad variants (e.g., Install-Static-4×5-v5 and Install-Static-1×1-v5) that focused on cleaner visuals, stronger CTAs, and simplified messaging.

  • Focused on direct value messaging within the creative, shorter copy, and clean visual framing.
  • Each format tested optimized aspect ratios (1×1 and 4×5) to improve mobile feed performance.‍
  • Result: These new creatives became the main growth driver, fueling a 107% total increase in in-app registrations compared to the previous period (Aug 9–Sep 8, 2025).

Results

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