Are you planning an event in Glasgow, Scotland’s historic and culture-rich city? If yes, then you will agree that capturing the sights and sounds is essential. For businesses, event video production in Glasgow creates valuable assets for future repurposing.
However, with the vast wealth of live event coverage options available, it might be challenging to settle for that winning number. Thanks to our years of experience in the Glasgow video production industry, we put together a comprehensive guide about all you need to know to land that stunning event video coverage that immortalises your event.
What is Event Video Production?
Event Video Production involves recording, editing, and repurposing live video coverage for any further use. It spans the capture of live events (corporate, private, sports, religious, cultural, etc.) to the production of video content around the same event, essentially refining it for various purposes (broadcast, promotional, or archival).
Whether you plan to film a music event at the Barrowland Ballroom, tie the knot at the scenic Glasgow Botanic Garden, or record an exhibition at the Kelvingrove Art Gallery, the market for Event Video Production Glasgow is thriving, catering to a diverse range of clients and events.
Benefits of Filming your Glasgow event
It’s reported that a whopping 89% of businesses used video as a marketing tool in 2024, with a large percentage recording a good ROI on their videos, and that number is expected to keep rising. There are very few concerns about holding events in public places, and they’re mostly covered with a permit from Glasgow City Council.
Aside from that, there are numerous benefits to filming your events in Glasgow and hiring a Glasgow event videographer. You can film for educational purposes, broadcasting, or archiving, and each provides both short-term and long-term benefits.
Here are some benefits of filming your Glasgow event, whether you’re a business or a private entity:
- Provides a lasting memory of your events by capturing key moments, even for people who couldn’t attend the events
- Can produce future sponsorship pitches for private individuals or companies
- Useful for stakeholder engagement in corporate circles
- Provides value for marketing purposes
- Valuable as social media content for enhanced engagement
- Includes content for internal training and post-event analysis
- Showcases local culture and other community-rich experiences and influences
Types of Event Videos
Event videos are in various types, each suited to different aims, audiences, and styles of production, which could be from a corporate conference in one of Glasgow city’s traditional venues to a concert full of excitement in the city centre! Below are types of event videos and the unique values each provides:
Types of Event Videos
Event videos are in various types, each suited to different aims, audiences, and styles of production, which could be from a corporate conference in one of Glasgow city’s traditional venues to a concert full of excitement in the city centre! Below are types of event videos and the unique values each provides:
- Highlight Reels
Highlight reels from events are the fast-paced and captivating montages of the most unforgettable parts. They are best for social marketing or post-event marketing campaigns since they are very effective in promotional campaigning, audience engagement, and brand visibility. Highlight reels condense hours of footage into a 1-3 minute video and would capture the pace and the feel of the event.
- Full-Length Recordings
Typically known as documentary-style or long-form event coverage, they cover the entire event for the full length and in the same order. Full-length records suit internal archiving, on-demand viewing, or giving access to those who could not attend an event, be it a conference, a panel discussion, or an award ceremony. It fosters transparency, replayability, and solid documentation.
- Interviews and Testimonials
These capture single voices—whether guests, speakers, or organizers—sharing personal stories, expert insights, or audience feedback. Interview footage is typically recorded before, during, or after an event, thereby adding some depth and human interest to the overarching coverage of the event.
- Live Streams
Live streaming via YouTube, Facebook, or some private portal allows live broadcast of your event to offsite audiences. Digital inclusion and interactivity can ever increase with this further extended geographical outreach. Live streams offer real-time engagement and virtual participation.
- Behind-the-Scenes (BTS) Coverage
These videos take audiences directly into the backstage areas of an event—rehearsals, planning, and candid moments. Usually informal and unrehearsed, BTS coverage humanizes the host or brand and enables a connection and genuine feeling with the audience.
- Other Formats
Besides the more mainstream kinds of event videos, there are niche specialized formats that come in handy for highly specific objectives. These perhaps do not come to mind first, but they tremendously contribute to extending an event’s shelf life, maximizing follow-through, and tailoring the content to a particular audience.
- Training & Educational Videos
Normally these are recycled from seminars, workshops, product demonstrations, or speaker presentations at an event. Their intent is to take content from the live events and convert it into an actionable asset that may be used as learning material—both external and internal—in the future. Some training videos are actually shot with the intent of being evergreen knowledge assets for internal training on private sessions at public events.
- Teaser or Promo Videos
Made for an event prior or after its scheduled date, teaser videos are gripping trailers designed to either conjure up exciting expectations for forthcoming rendezvous or summarize already-executed ones so as to attract future attendance. Within its short time-frame, a teaser promo video is anything from 30 to 60 seconds in length to be employed on social media channels or shared through email campaigns.
- Award & Recognition Videos
These are mostly filmed during awards gala nights, year-end events, or internal appreciation events. This covers awardees accepting awards, acceptance speeches, audience reactions, and moments branded with the event. Interviewing awardees or emphasizing award-winning achievement using motion graphics and animated overlays can also be featured.
- Recap Documentaries/Event Storytelling Pieces
These are long-form productions beyond highlight reels. Storytelling, interviews, and b-roll footage give structure to narrating the event-from ideation through execution. Mostly, NGOs, corporations, or communities are seen using them.
- Post-Event Marketing Assets
Events can turn into mini content libraries. You can transcribe panel sessions into blog posts, extract soundbites from keynote speakers and make short video quotes, or split long videos into a series for social media.
How to Choose the Best Event Video Production Company in Glasgow
Apart from the type of event in question and your budget, several factors contribute to choosing the right company, or Glasgow event videographer, for your live event coverage. To get the best event coverage services, here are specific questions you must ask:
- What is the typical turnaround time?
Nobody likes to deal with a professional videographer who has a track record of delaying products. Always settle for the best option that suits your preferred turnaround time.
- How many videographers will be on site?
This is a question you should ask if you’re concerned about overcrowding and mindful of your budget.
- Do you have backup equipment and plans?
Ensure that your favoured videographer has a solid backup plan that you can trust if events don’t go as planned.
- What type of equipment do you have?
This question relates directly to the type of event you have planned and the type and quality of coverage that will suffice.
Event Video Production Process (What to Expect)
There are many steps in between hiring a professional videographer and getting the video that you want, and here are the key ones:
Pre-event Planning
Everything begins here. When planning your event, consider the type of coverage that best suits your needs. This way, you will know what you want and what company can deliver it.
On-site filming: This is where the professional videographer you hired gets to do their job. It involves effectively capturing events on video, getting good audio, and getting all the right angles.
Post-production editing: This is where your live coverage gets the quality touch. It may involve colour grading, sound editing, graphics, and even subtitles where necessary.
File delivery: After the job is completed, you receive your live video coverage in the requested format. You can choose to have it on platforms, make it downloadable, or accept your video on a USB or flash drive.
Cost of Event Video Production in Glasgow 2025
Freelance videographers, primarily for small events can cost £200-£600. For a professional team, a one-day conference costs £1,250 to £2,500. For those interested in conference video production in Glasgow. Similarly, full Multi-camera production for your large-scale events costs £5000-£15000.
Highlight videos can cost up to £1250, even with just one videographer. Projects that span several days will naturally need an increased budget.
If your project also requires multiple cameras, drone footage, a large crew, and a complex production journey, your price may increase. Consider negotiating with the video production company that you are working with to get a fair price.
Most often, you will receive a bid starting from £10000 and above. However, event video production in Glasgow is generally more cost-effective than in places like London, without compromising on quality. The size of the event, the scope of the live video coverage you want, and the portfolio of the video production company in Glasgow you engage will typically contribute to determining the price of event video production in Glasgow.
Maximizing ROI of Your Event Videos
The internet and social media have become hotspots for videos of all types, with event videos also featuring prominently after undergoing significant enhancements. You, too, can enjoy this leverage with your event videos, but you must first complete some work before uploading them.
Even personal videos can draw sizable ROI in 2025. You only need to engage with the right audience on the right platform.
You can maximize your ROI by:
- Sharing snippets on LinkedIn, YouTube, or Instagram.
- Using interviews in recruitment or stakeholder updates.
- Archiving key videos for internal onboarding or sales training.
- Repurposing your video to suit different content and different platforms.
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Trends in 2025 for Event Videography in Glasgow
There are several emerging trends in the event video production Glasgow landscape, and these are the hottest ones:
Hybrid Event Streaming
This involves live video coverage with physical participants while also sharing live content for remote viewers to enjoy. You’ll find it in corporate conferences at the SEC.
Drone Footage
In 2025, we will see more aerial coverage of venues and live reactions from the crowds, which always provides quite an experience.
Same-day Edits
2025 has seen an unprecedented boom in social media video sharing. This has prompted professional video production companies to offer same-day edits, some with AI-assisted editing.
Video Events with VR Features
Event Video Production in Glasgow has also gone high-tech, providing immersive experiences that participants can enjoy.
Why Lotusbrains Studio Should Be Your Event Video Production Company Glasgow
Considering all the above factors, Lotusbrains Studio is the go-to event video production company Glasgow. With a mix of creativity and attention to detail, Lotusbrains is not just concerned with filming whatever happens, as we’re dedicated to capturing the story behind every moment. We are equipped with the best equipment, a sharp editorial eye, and a reputation for excellent delivery. Our clients appreciate the open processes, meticulous attention to detail, and professionalism.
We blend the technical and the creative, with the end product being a professionally produced video that resonates with the target audience. If you need a Glasgow video production studio that does way more than “just turn up with a camera,” then you may trust Lotusbrains Studio to get it done.
FAQs
- How much does event video production cost in Glasgow?
It’ll cost between £200 and £500 for small videos with basic editing needs and over £2000 to hire teams with multiple crew members and advanced equipment. The cost of Event Video production in Glasgow varies depending on the job’s complexity and scope.
- What is the best event video production company in Glasgow?
Lotusbrains Studio ranks highly among the best and most proven event video production companies in Glasgow, thanks to our wealth of experience, extensive collection of modern, high-tech equipment, and strong, experienced crew.
- Where can I find reliable event videographers in Glasgow?
Platforms like Bark and Upwork, both of which curate professionals with verified reviews and portfolios, are good places to search. LotusBrains also comes highly recommended as a professional service in Glasgow that’ll protect your interests and deliver top-quality videos.
- How to get event video editing services in Glasgow?
First, define your event’s needs and budget. Then, search reputable platforms for companies with good client reviews and strong portfolios. Ask for quotes and discuss the project with them. Discover LotusBrains—our experienced professionals deliver tailored, high-quality, and timely services.
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